If AOL wants legitimate marketers to avoid contacting its subscribers, the plan is starting to work.
E-mailers are preparing for a serious drop in performance of AOL addresses, and some have abandoned mailing to them altogether.
The banner ads AOL recently began inserting at the bottom of paid subscribers’ e-mail have cut the viewing area by a third, making the addresses even less enticing to mailers than they already were.
Moreover, the attention-diverting banners now compete with whatever is in the message
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