Frank C. Hudetz, chairman & CEO, Solar Communications, Inc.; Jill Eastman Vidal, director of third party marketing at 1-800-Flowers.com, Inc.; and Bookspan will be roasted and toasted at the DMA Insert Media Council’s annual holiday luncheon.
Frank C. Hudetz has run Solar Communication from its days as Solar Press to its current incarnation as a direct marketing production company that offers Internet customer service. He also holds a patent for a system that provides easy access to URLs via scanned UPC codes.
Jill Eastman Vidal, director of third party marketing at 1-800-Flowers, is responsible for the list management, package insert, and insert media the company’s brands, which includes, which includes Plow & Hearth, The Popcorn Factory, Cheryl&Co., Wind & Weather, The Wine Tasting Network.
This year’s corporate honoree, Bookspan, is a direct marketer of general interest and speciality book clubs. Bookspan has used inserts for customer acquisition for more than 20 years, in the form of packages stuffers, co-op mailings, statements, ride-along programs, and FSIs. It uses several hundred million inserts each year to generate a key portion of its new member intake. Bookspan CEO Markus Wilhelm in October was recently elected chairman of the DMA Board of Directors.
For more information or to register for Insert Media Council’s annual “Roast and Toast” Holiday Luncheon on December 13 at the Yale Club of New York luncheon, please visit www.the-dma.org/councilevents/insertdecluncheon.
Network
