NEW YORK, NY, March April 5, 2007 – The Direct Marketing Association (DMA) (www.the-dma.org) Business-to-Business Council will honor J. Douglas Lackey, manager of direct marketing for Xerox Corporation, North America, with its 2007 B-to-B Marketer of the Year Award.
The award will be presented on Wednesday, April 18, at a keynote luncheon during the Direct Marketing to Business (DMB) Conference, which will take place April 16-18 at the Rosen Centre Hotel in Orlando, FL.
J. Douglas Lackey
A 25-year veteran of Xerox Corporation, Doug Lackey has successfully brought to market a wide scope of timely products and technologies that have consistently answered customers’ needs while meeting corporate expectations.
As manager of direct marketing for North America, Lackey spearheaded the launch of “BusinessBuilder” – an innovative direct marketing program that addresses the specific needs of Xerox customers and prospects by generating personalized direct mail communications.
The design of BusinessBuilder draws upon Lackey’s varied experience in key capacities at Xerox, including management in worldwide services marketing and as marketing launch manager for publishing systems.
Moreover, Lackey has helped Xerox reflect relevant customer needs and wants, build stronger relationships, more robust sales, and an enhanced market perception of Xerox.
A graduate of Marshall University in Huntington, West Virginia, Lackey lives in Fairport, NY with his wife and three children. He is currently a director of several community boards, and has served as board chair of the Cure Childhood Cancer Association.
For more information on DMA’s Direct Marketing to Business Conference please visit http://www.the-dma.org/conferences/dmadmb/.
About the DMA Business-to-Business Council
The goal of the DMA Business-to-Business Council www.the-dma.org/councils/b2bcouncil/ is to support the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought-provoking concepts, and involvement with peers who share their expertise.
About DMA
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2006, marketers – commercial and nonprofit – spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.
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