The Direct Marketing Association has urged the Federal Trade Commission to clarify the Can Spam Act by recognizing the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages.
The concerns arise from nebulous language which might result, for example, in consumers opting out of receiving billing notices.
Furthermore, said the DMA, when multiple advertisers are represented in a single e-mail message, each advertiser should not be treated as a
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