Direct marketers and their trade association rallied yesterday to help colleagues, and victims of the World Trade Center bombing.
The Direct Marketing Association will act as a clearinghouse for firms willing to donate goods, services, or cash. It is working with the Salvation Army and the Red Cross.
As part of this, the DMA will put nonprofit mailers together with list owners and service bureaus for help with “any fundraising effort related to the disaster,” said Mike Faulkner, senior vice president for segments and affiliates for the DMA. Participating companies include American List Counsel, Boardroom, Direct Media, InfoUSA, Millard and Naviant.
Boardroom has donated 500,000 names for a mailing by Feed the Children, according to Brian Kurtz, executive vice president.
The DMA is also creating a list of ZIP codes that have been affected so that “members might figure out where deliveries might be slowed down, and hold stuff down,” Wientzen continued.
AT&T Foundation will donate $1 million to the American Red Cross to support relief efforts in New York City and Washington, D.C. The company will also donate $10 million worth of pre-paid, long-distance calling cards for use by relief workers in the two cities, and provide free long-distance service from all pay phones in the affected areas of New York City for the duration of the emergency.
Paybyweb, Inc., Largo, FL-based online credit processing firm, has set up a “Donate for Disaster Relief” Fund, whereby its Paybyweb.com site is accepting online check and credit card donations 24 hours a day with funds being donated to the American Red Cross and other disaster relief entities.
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