DMA Allies With China Direct Mail Group

The Direct Marketing Association has joined forces with the China Direct Mail Association to promote business development in that country. Specifically, the two groups will share w information, experiences, statistics, and trend forecasts concerning direct mail.

They will also exchange and consult with each other on such topics as:

*Ethical codes.

*Best practices.

*Consumer and economic research.

*Strategies for interacting with policy makers.