The direct marketing industry generated $19.7 billion in transaction value among the 398 deals tracked by investment bank Petsky Prunier during the first half of 2008. While the number of transactions jumped 21% from the first half of 2007, the value of the transactions fell from $26.8 billion a year ago. The drop was in part due to the soft economy, and in part due to two exceptionally large transactions a year ago.
Ranked by value by sector, the 78 deals within the digital media sector accounted for $6.3 billion, followed by the 26 transactions in the information industry, which amounted to $4.8 billion. The marketing technology field
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