It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their…
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.
Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with…
Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.
Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.
