MarTech

Lessons Learned At the Adobe Summit

March 27, 2015 |  by Beth Negus Viveiros

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.

Take Your Videos Global: Technical Tips for Video Localization

Partner Content

By: SDL Length: 17 Pages Type: Whitepaper Video marketing is now an important component of many successful corporate digital marketing plans. According to Nielsen, 64% of marketers expect video to dominate their strategies in the near future and by 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Ensure that…

Leveraging Customer Lifetime Value to Improve Marketing ROI

March 24, 2015 |  by Ted Krantz

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

Marketing Ops Tech Tips

March 17, 2015 |  by Chief Marketer Staff

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

What’s Really Going On With Programmatic Ad Data?

March 17, 2015 |  by Joe Lesniak

Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.

How Marketers Can Prepare for a Cyber Security Crisis

March 17, 2015 |  by Nick Lagalante

In an ever-evolving cyber security climate where there's a new breach almost every day, brands are fighting to protect the integrity of their brand.

Marketing Needs to Restructure to Meet Tech Demands: Survey

March 16, 2015 |  by Beth Negus Viveiros

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

New Content Delivery Structure Improves IHG Customer Experiences

March 12, 2015 |  by Beth Negus Viveiros

An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.

Keys to Predictive Scoring Success

March 11, 2015 |  by Chief Marketer Staff

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

Facebook to Relay to Brands What Fans Talk About

March 10, 2015 |  by Patty Odell

Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.