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KFC Goes for the Unexpected in Consumer Connections
Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?
Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?
Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.
Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!
Is voice technology the next star of marketing? Forbes checks in with a few experts.
Online traffic, but website conversion rates are what really matter. Here's five tips for improving your online conversions.
Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.
Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.
Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).