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IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.
Three ways brands can implement technology to help streamline and control the customer experience.
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
Some tech companies are getting creative with their approaches to engaging clients without events.
A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.
Considerations for marketers pivoting to digital events as a result of Covid-19.