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How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Following are several strategies employed by brands during lockdown.
The content streaming market is getting crowded: The latest is NBCU's Peacock.
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.