Peel Out
We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the
Consumer Marketing
Fee FSI Fo Fum
Little Jack felled but one beanstalk. It was a justifiable act under the circumstances - he was seeking refuge from an aroused cannibalistic giant.We
Coming in next month’s PROMO
Product Sampling Chart Make room on your wall for the sampling planner for 1999 programs. Learn about the major sampling programs for the upcoming year
Association News
Licensing '98 a Global Hit New York City's Jacob K. Javits Convention Center was home to the Licensing '98 International show in June. Attendance reached
When Frequent Fighting is Good
Capcom, a leader in the fighting genre of video games, announced a frequent buyers program called Fighter's Edge, in which consumers can earn and collect
CoolSavings Granted Patent
CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity."The
Son of Gorditas
Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of
Direct
Winning Big Snyder Communications Inc., Bethesda, MD, announced that its' wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with
Small Soldiers, Big Cars
A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined
World Wide Wisdom
Do you want to compete effectively on the Internet's expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness
