Who Can We Blame – Anyone?
I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate
Consumer Marketing
The Tyranny of Incompetence
Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific
Excellence As Needed
TradeZone, Westport, CT, has started up a new division "dedicated to ensuring flawless execution of co-marketing programs." Called BackRoom, the new division
Click and Rent
For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would
Marketing Services
Susan Galati named senior vp sales at Relationship Marketing Group, Fairfield, CT.Rob Gruen, executive vp marketing and retail business development for
The Vision & Illusions Of Mergers & Acquisitions
We all see the news reports - coming thick and fast these days - announcing that yet another promotion agency has surrendered its independence in search
Dialing Up Clients
Jones Naughton Entertainment Inc., San Diego, CA, and its AMS Inc. subsidiary, announced that they will offer free prepaid calling cards to existing advertising
Bright and Baubly
Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing
On the Net
Lee Has Des igns on Web New York- based Muffin-Head, newly acquired by DVC Interactive of Morristown, NJ, just inked a deal with Lee Jeans & Sportswear
January 1, 1999
