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Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the
Consumer Marketing
BUSINESS-TO-BUSINESS
I Found Your Wallet/USA You know you've got a potential PRO award promo on your hands when you receive personal huzzahs from targets who are themselves
So Scary It Won’t Go Away
Battling weak profits, PepsiCo, Purchase, NY, extended its annual Halloween House Party promo to run until the Super Bowl to help boost supermarket sales.
Gesundheit
CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out
Be a Pepper, or a Bug
PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year's fourth quarter.The
RESTAURANTS
Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased
A Meaty Deal
The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added
Have a More Active Role/Argentina
What kid playing at the beach hasn't been tempted to put a note in a bottle and set it adrift in the ocean to satisfy an innate desire to connect with
A Memo on Passion and The Pursuit of Excellence
To agencies everywhere: Best Promotion in the World. A prestigious entry on any company's resume. Worth a few million $$ in new business, to be sure.
Schweppes and Lerner team with Broadway
NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked
