RESTAURANTS
Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased
Consumer Marketing
A Meaty Deal
The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added
Have a More Active Role/Argentina
What kid playing at the beach hasn't been tempted to put a note in a bottle and set it adrift in the ocean to satisfy an innate desire to connect with
A Memo on Passion and The Pursuit of Excellence
To agencies everywhere: Best Promotion in the World. A prestigious entry on any company's resume. Worth a few million $$ in new business, to be sure.
Schweppes and Lerner team with Broadway
NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked
HEALTH & BEAUTY CARE
Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C'mon. That's
Alabama, Okay! In California, a Bust
In 1998, sweepstakes and game promotions became a hot topic in Washington, as well as in statehouses across the country. Perhaps buoyed by the interest
TRAVEL & LEISURE
One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany -
E! TV Hits Theaters
LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.
COMMUNICATIONS
Spot the 14 cents To Win/Canada In 1997, British Columbia's leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate
