Disney
BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills's tie-in with the movie's sequel proved to be a solid hit.
Consumer Marketing
On the Net
DVC Builds $12 million Interactive Unit There's a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive
Who’s News
MDC's Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped
NON-ALCOHOLIC BEVERAGES
On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a
Wrapped up in Trivia
M&M/Mars's Snickers brand has unwrapped its You Don't Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers
The More Things Change…
Ever wonder why food marketers invariably refer to "the shopper" by employing the personal pronoun, "she?" Are they sexists? No, just realists. For though
Malling The Teen Scene
Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected
Crossing State Lines
Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing
RETAIL
Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War's Episode I:
