Consumer Marketing

Dialing Up Clients

Jones Naughton Entertainment Inc., San Diego, CA, and its AMS Inc. subsidiary, announced that they will offer free prepaid calling cards to existing advertising

Bright and Baubly

Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing

On the Net

Lee Has Des igns on Web New York- based Muffin-Head, newly acquired by DVC Interactive of Morristown, NJ, just inked a deal with Lee Jeans & Sportswear

Disney

|  by Chief Marketer Staff

BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills's tie-in with the movie's sequel proved to be a solid hit.

Snoopy Seizes Hong Kong

|  by Chief Marketer Staff

A Snoopy figurine self-liquidator promo for Extra Value Meals in 147 Hong Kong McDonald's restaurants had both businessmen and kids lining the blocks

On the Net

|  by Chief Marketer Staff

DVC Builds $12 million Interactive Unit There's a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive

Who’s News

|  by Chief Marketer Staff

MDC's Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

NON-ALCOHOLIC BEVERAGES

|  by Chief Marketer Staff

On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a