MCDONALD’S CORPORATION
David Baney and R.J. Milano haven't had an actual boss since April, yet they've managed to steer McDonald's marketing through an important turnaround
Consumer Marketing
Viewpoint
Question: What was the best promotion by a major bran in 1998?Pepsi's pop culture cap game stands out in mind. It delivers not only what marketers are
NICKELODEON
Attractive young entertainment industry executive boosts the popularity of her network's substantial cartoon properties by connecting characters to kids
They’ve Got Their Number
Eyeing an opportunity to extend its brand, Los Angeles-based Petersen Companies, publisher of Teen magazine, partnered with Motorola pagers and Virgin
Taking the Rapp in Texas
Rapp Collins Worldwide, New York, beefed up the executive ranks in its Dallas office by hiring John Jastrem as ceo and promoting Steve Judge to president,
Coming in next month’s PROMO
Cause Marketing Everybody - from traditional players like Coca-Cola and Kraft to promotion-green energy companies - are tapping cause marketing as a way
Rugrats to the Rescue
Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants
Who’s News
Premium Play Ha-Lo Industries has purchased three premium products companies that will add annualized revenues of more than $52 million to its operation.
The Bear Comes Out
The Bear is coming out of his big, blue house this year. The Henson Productions show will get an exclusive promo at Target Stores in the first quarter,
HARLEY DAVIDSON
The first thing Gaye Littell did after wrapping up Harley Davidson's 95th anniversary blowout this summer was de-brief Harley's staff to start planning
