YOYODYNE
We brought promotional thinking to online commerce," Seth Godin says matter-of-factly. It's a big claim, but it's true.Premium offers, trial generators,
Consumer Marketing
MERVYN’S CALIFORNIA
Joe Montana was one of the 1/2rst icons Mervyn's California signed three years ago when it embarked on a program to hype its neighborhood, middle-market
Sitings
Who knew a coffee-liqueur could be this fun? What's cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,
Milk Shakes
FUNNY HOW MILK LOOKS like a brand when it's on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all
1998 PROMO All Stars
With each online purchase, the CDNow customer received an electronic "Scratch & Win" game card that showed instantly if the participant had won anything.
DEAL MAKERS
Fox Family Worldwide announced a new deal, one hire, and one promotion. Fox signed a first-look production agreement with Ellen Levy-Sarnoff to produce
Avoiding a Pound of Cure
Prevention magazine and such big-name sponsors as SmithKline Beecham, Bristol-Myers Squibb, and Johnson & Johnson will take healthcare on the road with
McDonald’s Goes Buggy
McDonald's just completed a bigger, better Happy Meal toys program as part of its tie-in with A Bug's Life, the second full-length feature film from Disney's
Reel Deals
Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of
AURORA FOODS
Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other "new" syrup brand, Log Cabin, bought
