Motown Meets Tinseltown
Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest
Consumer Marketing
Account Watch
Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands
Advice from the inside
Got a question for retail buyers that you're too shy to ask? We'll do it for you. Promo Edge's Retail Research Center surveys buyers around the country
Faithful to the Underground
Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for
From All Sides Now
MGM hires Frankel, BK vet Snelgrove. Santa-Monica, CAMetro-Goldwyn-Mayer last month hired Keith Snelgrove away from brand marketing agency Frankel to
Circuit Maker
Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony's Discman with ESP2 Steady Sound needed to give
Taken Up
The Interpublic Group of New York City acquired The Gillespie Organization, Lawrenceville, NJ, which has expertise in integrated marketing communications
Marketing Services
Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production
Aligning with Mars
Mars Advertising of Southfield, MI, formed an alliance with Agency Won, a Mooresville, NC-based sports marketing company, to help clients develop retailer-specific
Inmark Beefs Up In-Store
Inmark Enterprises of Great Neck, NY, wrapped up 1998 by purchasing U.S. Concepts, a New York-based in-store sampling and event marketing company.The
