Deep Impact
Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian
Consumer Marketing
Crowning Achievement, But Details Are a Royal Pain
An old Gaelic ditty goes something like: "... one 'l' or two 'l' ending in 'y', it all means the same to an Irishman's eye; but if you knock the 'l' out
Algebra 2 Is Brought to You by . . .
In this month's cover story, societal watchdog Ralph Nader likens ZapMe's installation of 100,000-plus computers in high schools to the arrival of Big
Show Me the Data!
If you don't have at least two years worth of data," says Alex Kota, vice president of advertising for Troy, MI-based Kmart, "then you are already behind.
Agency Moves
Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated
HSN Plays Games
The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers
Room of Their Own
DraftWorldwide's New York office became the latest agency to opt for customized surroundings by sending its 400 employees 14 blocks north to an 111,000
Feel The Clean
New York City-based Gotham Advertising will develop a sampling program and special offers as part of a campaign for Greenwich, CT-based Mentadent's new
Jingle Bells and Whistles
Holiday sales at bookstore chain Barnes & Noble rose nearly 9 percent to $555 million, better results than most retailers were able to claim this Christmas
Coming in next month’s PROMO
P-O-P Strategies The point-of-purchase industry ain't what it used to be, not with retailers increasingly calling the shots and displays going interactive.
