There’s Real Tinsel Under That Tinsel
Perhaps I've lived in Los Angeles so long that the Hollywood mindset has rubbed off on me. Maybe I've been too influenced by the creative process revitalization
Consumer Marketing
Attention-Getters
A new program of affiliate e-commerce promotions has helped Webstakes, the Internet prize and savings club operator, boost its ratings, according to company
Toons of Glory
Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow
On the Net
Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away
USA Networks Acquires Lycos
In a bid to expand its online activities, New York City-based USA Networks, headed by Barry Diller, agreed to buy No.3 Internet portal Waltham, MA-based
The Food Bank
Summit Bank, Princeton, NJ, likes to have employees at its 60 in-supermarket branches roam the aisles offering bank services to shoppers. Problem is the
Sponsors: Oust Samaranch
He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo's destination. Far
Tequiza Sunrise
Tequila drinkers lick salt and bite lemons to quell the Mexican spirit's unpleasant aftertaste, but that's not stoppping Anheuser-Busch from going national
New Products
Chatter Box Gold Media Group introduces a new topic of conversation for instant-win promos with the Combo Talker. The 10.5-inch-by-9-inch-by-1.5-inch
Big Gulps
I firmly believe that there's no such thing as a bad retailer. They're all tough, and some are more confused than others, but be that as it may, we all
