War on the Home Front
HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug's Life, The Rugrats Movie and
Consumer Marketing
Agency Moves
Carl Nichols named president at Einson Freeman, Inc., Paramus, NJ.Neal Vitale named president and chief executive officer at Aspen Marketing Group, Evergreen,
In the Driver’s Seat, Almost
Coca-Cola, Atlanta, broke its first national NASCAR promo last month with an under-the-cap sweeps dubbed Coca-Cola Racing Family Reunion.Nine winners
The Beer That Shagged Me
WHITE PLAINS, NY Heineken USA, based here, kicks off a multi-million-dollar promotional campaign in late May to support its sponsorship of New Line Cinema's
Summertime, and Promotin’ Ain’t Easy
Coca-Cola is expected to extend its drive into local promotions this summer with an instant-win sweeps dubbed Red Hot Summer Days. From June 1-August
Aspirin for All Ages
Most shoppers visit drug stores at least once a week whether they're eight or 80 years old, according to retail surveys conducted by Meyers Research,
Sitings
TEN GALLON HIT www.whymilk.com Americans may be going gaga for skim, but on this site you get the whole kit and caboodle. Track the 100-city Better Bones
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
In Our Back Pocket
Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that' s the
Brokering Discounts
Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could
