Pinots and Pigskins
Kendall-Jackson wines are known to consumers as approachable, consistent, and fashionable. But the company wanted to extend top-of-mind awareness beyond
Consumer Marketing
Acquisition or IPO: Taking Stock Of Growth Options
Although we still tend to think of promotion as a quaint, little industry, the fact is many of the bigger promotion agencies are now publicly traded companies.
Redemption for All
The decline in consumer coupon use that has plagued packaged goods marketers for several years may finally be leveling off, according to a new survey
Two Heads, One Lawsuit
Campbell Soup Co.'s Pepperidge Farm division threw a wrench into the tie-in plans of rival RJR Nabisco last month when a federal judge ordered the latter
The Prize Paddy Wagon?
Port Washington, NY-based sweepstakes promoter Publishers Clearing House has been sued by the state of Wisconsin for allegedly targeting the elderly and
Opening the Dialog
When Mead Johnson Nutritional began a direct mail program for its Enfamil brand in 1992, it sent mostly coupons to the nation's four million new mothers.
Web Leaders Speak
What do marketers want from the Web and how do they get it, if at all? Framingham, MA-based International Data Corp. (IDC) has just completed a survey
Caped Crusade
NEW YORK CITY The newest property in Warner Bros.' Batman franchise barely made it onto the small screen before it made deals to hit the supermarket thanks
Don’t Sing with Your Mouth Full
BETHLEHEM, PA Candy maker Just Born Inc. is looking to serenade its 12- to-24-year-old core market with Music Madness, a nine-month promo starting April
Coming in next month’s PROMO
Coupon Trends An ageless marketing strategy gets a youthful new look as marketers and retailers use electronic delivery systems to customize programs.
