New Products
Chatter Box Gold Media Group introduces a new topic of conversation for instant-win promos with the Combo Talker. The 10.5-inch-by-9-inch-by-1.5-inch
Consumer Marketing
Tequiza Sunrise
Tequila drinkers lick salt and bite lemons to quell the Mexican spirit's unpleasant aftertaste, but that's not stoppping Anheuser-Busch from going national
Big Gulps
I firmly believe that there's no such thing as a bad retailer. They're all tough, and some are more confused than others, but be that as it may, we all
War on the Home Front
HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug's Life, The Rugrats Movie and
Agency Moves
Carl Nichols named president at Einson Freeman, Inc., Paramus, NJ.Neal Vitale named president and chief executive officer at Aspen Marketing Group, Evergreen,
In the Driver’s Seat, Almost
Coca-Cola, Atlanta, broke its first national NASCAR promo last month with an under-the-cap sweeps dubbed Coca-Cola Racing Family Reunion.Nine winners
The Beer That Shagged Me
WHITE PLAINS, NY Heineken USA, based here, kicks off a multi-million-dollar promotional campaign in late May to support its sponsorship of New Line Cinema's
Summertime, and Promotin’ Ain’t Easy
Coca-Cola is expected to extend its drive into local promotions this summer with an instant-win sweeps dubbed Red Hot Summer Days. From June 1-August
Aspirin for All Ages
Most shoppers visit drug stores at least once a week whether they're eight or 80 years old, according to retail surveys conducted by Meyers Research,
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
