Peapod Names Times Direct
Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner
Consumer Marketing
The Display Police
What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising
Talking Back
Look in any wallet or purse these days and there's a real good chance a pre-paid phonecard is tucked inside. How good? According to Boston-based consulting
Transition
Things were slightly different last month when the NBA New York Knicks played their first home game of the lockout-shortened 1999 season. For one, long-time
KERRY’S CREW
The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in
Ten Trends for 1999
Last month we highlighted the first five of 10 trends that will have an impact on your business and your career in 1999 and into the future. This month
Beating the Bushes
Inspired marketing isn't necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It's easy to put fannies in the
Deal Makers
Universal Studios senior vp Hellene Runtagh was promoted to executive vp and given additional responsibility for parent Seagram's global sourcing and
Torched Values?
Lisa Delpy began hearing from former students of her sports management class at George Washington University soon after reports on the Olympic scandal
In the Soup
If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based
