500 Billion Miles To Go
WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new
Consumer Marketing
Getting All Misty
Canandaigua Wine Company, Canan-daigua, NY, recently debuted two of three promos in an estimated $15 million spring/summer push for Arbor Mist wine. The
Triple Bill
Continuing its retailer/distributor-focused marketing push, PolyGram Video last month launched an incentive program for its spring releases that ties
How Convenient
Teens may spend a lot of time hanging out in front of 7-Eleven, but they also venture into the store with regularity. Then again, so do their parents
SUDDEN IMPACT
Everything old is new again at Impact. Sort of. At the beginning of the year, Chicago-based Foote, Cone & Belding reorganized its promo agency - again.
Head Shots
The Nunes Company of Salinas, CA, went the cross-promotion route last month when it shipped 10 million heads of Foxy Lettuce that offered free portraits
Lone Star Specials
Miller Brewing Co. exploded a year-long firecracker last month when it kicked off an estimated $20 million True to Texas campaign for Miller Lite. The
The Dangers of Buying Promotion by the Pound
It is striking to step back and look at the changes that have swept through the ranks of corporate marketing departments over the last two years.Companies
Not Your Mother’s COUPON
There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons - especially the ones housed in colorful free-standing inserts
Retailer Realities
Got a question for retail buyers that you're too shy to ask? Promo Edge's Retail Research Center polls buyers nationwide with your questions, and we print
