Not Your Mother’s COUPON
There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons - especially the ones housed in colorful free-standing inserts
Consumer Marketing
The Dangers of Buying Promotion by the Pound
It is striking to step back and look at the changes that have swept through the ranks of corporate marketing departments over the last two years.Companies
Retailer Realities
Got a question for retail buyers that you're too shy to ask? Promo Edge's Retail Research Center polls buyers nationwide with your questions, and we print
Whole-Brain Marketing
In February, we speculated how growing online grocery ventures might affect bricks-and-mortar stores. Beginning this month, retailers get to watch a prime
Blowing Its Own Horn
NEW YORK CITY A&E Network has commissioned a fleet of vintage tall ships to stage mock sea battles as part of an extensive campaign to promote Horatio
Reel Deals
THE BICENTENNIAL MAN (Buena Vista Pictures) Estimated Release Date: December 1999 Starring: Robin Williams, Embeth Davidtz, Sam Neill Top Line: A film
Balancing Act
Not one of the top 10 agencies in promo's 1998 ranking is headed by a woman.Don't call promotions an "old boy network," though. Over the last 10 years
Amtrak’s Silver Bullet
Amtrak has gotten, well, on track since it first structured its promotion strategy around property tie-ins last spring. Revenues for 1998 topped $1 billion,
Sweeps Operators Beware: The Law is Watching
Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint
Networking
PSG is becoming a recognizable acronym on the marketing scene through acquisitions. Its purchases continued last month as the company - Promotion Services
