Feeding the Inner Child
It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce
Consumer Marketing
Doing Ambush Marketing? Bring a Humvee
Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you're VH-1 and the
Holiday Heist
It's the most wonderful - and competitive - time of the year. If you work in promotions, you know that Christmas is when every product on the planet delivers
Corporate Images
THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on
Speed Demon
Atlanta-based Coca-Cola will be title sponsor for SpeedMall, an online shopping mall owned by Action Performance Companies, Inc.Coke will sponsor SpeedMall's
Cracker Jack Effort
Frankel & Co. will triple its billings with Frito-Lay, Inc. to an estimated $100 to $125 million as it takes over promotional and retail merchandising
Strength in Numbers
Marketing has become a top priority for the National Retail Federation, as evidenced by its late-February alliance with the Retail Advertising and Marketing
Coming in next month’s PROMO
Entertainment Tie-Ins Aligning the brand with a hot media property can bring short-term sales boosts and long-term goodwill, which is why every marketer
Mr. Smith Goes to Greenwich
Clarion Marketing is working more closely with sister agency DMB&B to provide "holistic" solutions for clients under the guidance of Lance Smith, Clarion's
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
