BMW Drives Home a Winner
BMW put consumers in the driver's seat with a program that used the Internet to entice them to test-drivethe BMW 528i.The company attracted prospective
BMW put consumers in the driver's seat with a program that used the Internet to entice them to test-drivethe BMW 528i.The company attracted prospective
East Rutherford, NJ-based Trans World Marketing president James Cavaluzzi was named chairman of the Point-of-Purchase Advertising Institute (POPAI) at
In an arrangement which he concedes is "unusual," Kevin Astle will continue to represent GeneratorIdeaworks at the Association of Promotion Marketing
Traffic to marketers in America means the number of shoppers in a retail outlet. But over the past several months, traffic has taken on a whole new meaning
VF Corp., maker of Wrangler and Lee jeans and JanSport backpacks, inked a deal with a leading Chilean apparel company to make Wrangler jeans a more familiar
Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan
It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce
In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It's
It's the most wonderful - and competitive - time of the year. If you work in promotions, you know that Christmas is when every product on the planet delivers
THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on