PROMO’s 1999 Agency of the Year
Funny thing is, Upshot honchos love to brag about their smashing relationships with the ad agencies they share accounts with, such as Goodby Silverstein
Consumer Marketing
Campaign trail
Visa USA researched avid football fans - such as those who buy $3 billion a year in licensed NFL merchandise - in plotting 1999-2000 marketing for its
Deals
H.J. Heinz Co., Pittburgh, has licensed the Boston Market brand name from Boston Chicken, Golden, CO, for a line of packaged goods to be sold via supermarkets.
The Mall in the Family Room
Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra
Campaign trail
Dr Pepper/Seven Up Inc., the Plano, Texas-based operating division of Cadbury Schweppes, last month launched a $3.3 million promotion with mobile phone
Deals
Snyder Communications, Bethesda, MD, announced that its subsidiary, Arnold Communications, was awarded a $10 million contract from Toysmart.com to develop
Engaging Change
When airline travelers discover certificates for frequent-flier miles on packs of Healthy Choice chicken Marsala frozen dinners this year, they can thank
The PROMO 100 – Top 20
1. DRAFTWORLDWIDE, INC. 633 North St. Clair Street Chicago, IL 61611Telephone: 312-944-3500;Fax: 312-944-3566CEO: Howard DraftOffices: New York City,
Pay to Play
Successful promotional licensing begins with the right choice of a partner, whether that's a peppery affair with the Spice Girls or a swinging night on
Registering the Draft
DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,
