PROMO’s 1999 Agency of the Year
Funny thing is, Upshot honchos love to brag about their smashing relationships with the ad agencies they share accounts with, such as Goodby Silverstein
Funny thing is, Upshot honchos love to brag about their smashing relationships with the ad agencies they share accounts with, such as Goodby Silverstein
Visa USA researched avid football fans - such as those who buy $3 billion a year in licensed NFL merchandise - in plotting 1999-2000 marketing for its
H.J. Heinz Co., Pittburgh, has licensed the Boston Market brand name from Boston Chicken, Golden, CO, for a line of packaged goods to be sold via supermarkets.
Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra
Dr Pepper/Seven Up Inc., the Plano, Texas-based operating division of Cadbury Schweppes, last month launched a $3.3 million promotion with mobile phone
Snyder Communications, Bethesda, MD, announced that its subsidiary, Arnold Communications, was awarded a $10 million contract from Toysmart.com to develop
When airline travelers discover certificates for frequent-flier miles on packs of Healthy Choice chicken Marsala frozen dinners this year, they can thank
1. DRAFTWORLDWIDE, INC. 633 North St. Clair Street Chicago, IL 61611Telephone: 312-944-3500;Fax: 312-944-3566CEO: Howard DraftOffices: New York City,
Successful promotional licensing begins with the right choice of a partner, whether that's a peppery affair with the Spice Girls or a swinging night on
DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,