Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest radio network in the U.S. with 465 stations in 105 markets.
The deal could spark further growth for Chancellor Marketing Group, thecompany’s regional promotions network, which has used its affiliation withChancellor’s radio stations to become a $23 million agency in three years.
Web coupon provider CoolSavings, Chicago, successfully settled itspatent-infringement lawsuit against Bedford, MA-based CouponSurfer, Inc.CoolSavings alleged that CouponSurfer used its patented technology todistribute coupons via the Internet. The settlement includes a sideagreement allowing CouponSurfer to employ a limited form of CoolSavings’technology. Other terms were confidential.
E-mail marketer MarketHome Inc., Chicago, inked a strategic alliance withdirect-response giant Millard Group Inc., Peterborough, NH. Under terms ofthe deal, Millard Group and MarketHome will jointly market e-mail servicesto their clients, and will integrate clients’ messages to their customers.Web development company Maxnet Inc., Freehold, NJ, and First EntertainmentHolding Corp., Denver, a Web entertainment company, inked a cross-promotionpact for their Web sites. Maxnet’s maxplant.com focuses on creating andexpanding strategic alliances for its network of consumer andbusiness-oriented Web services. First Entertainment’sfirstentertainment.com represents a wide array of radio broadcasting,comedy club, and Internet service properties nationwide.
Microsoft Corp., Redmond, WA, and Sony Music Entertainment Corp., New YorkCity, signed a collaborative marketing agreement to cross-promote their Websites. The deal attempts to create wider distribution and promotion of SonyMusic’s Web efforts and increase exposure for Microsoft’s new Windows 4.0operating system.
USA Networks, New York City, will stop promoting Internet search engineLycos, Inc. Waltham, MA, now that a planned merger between the twocompanies has died. Steps to be taken include deleting any mention of Lycoson USA-controlled ticket envelopes, and termination of a promotion offeringMy Lycos personalized stock pages to the 70 million viewers of USA’s HomeShopping Network.
Japan-based Toshiba and Sweden-based AB Electrolux inked a jointpromotional and product development program for North America, Europe, andAsia. Terms of the agreement were not disclosed. The two companies willshare technologies in refrigerator and washing machine development andcoordinate related marketing efforts.
Lighthouse Holdings, Inc., Chicago, which specializes in acquiringmarketing services companies, agreed to buy Communicator, a London-basedshop that handles direct marketing, sales promotion, and design, and hasworked for clients such as Britvic Soft Drinks, Anheuser-Busch’s Bud Lightand Michelob, and Colgate Palmolive’s Total, Plax, and Ultra CavityProtection toothpaste brands.
Catalina Marketing, St. Petersburg, FL, and ACNielsen US, an operating armof ACNielsen Corp., Schaumburg, IL, announced the launch of Shopper Direct,a series of offerings to consumers based on better identification ofshopper segments. Retailers can use the service to determine which productstheir best customers buy in other retail channels, then match their rivals’offers.
Ha-Lo Industries, Niles, IL, acquired Hogberg International A.S., an Ulset,Norway-based privately owned promotional products company. The acquisitionis designed to add to Ha-Lo’s customer relationships and extend itsgeographic reach in Western Europe, Scandinavia, and Russia, says ceo LouWeisbach. Ha-Lo’s client roster includes Abbot Labs, Anheuser-Busch,Coca-Cola Co., Ford Motor Co., General Electric, and General Mills.
New York-based Bill Communications, part of global conglomerate VNU-USA,agreed in principle to acquire the Point-Of-Purchase AdvertisingInstitute’s Marketplace Conference and Exhibition. Terms of the acquisitionwere not disclosed. Bill Communications produces 42 business publicationsand 31 conferences, exhibitions, and events. O
Corvest Promotional Products, Inc., Largo, FL, a company formed in 1996 tobuy promotions suppliers, made its first deals recently with theacquisitions of Toppers Inc. and Gootnick Enterprises.
Simi Valley, CA-based Gootnick, which does business as It’s All Greek ToMe, specializes in plush products; Thorofare, NJ-based Toppers makes sportbags and other luggage, caps, umbrellas, towels, and other items.
Added to sales from lighting products manufacturer Adva-Lite, Inc., theacquisitions put Corvest beyond the $100 million sales mark, according toceo Keith Olivit. o