Trading Newsprint for Pepperoni
Is Dave Brandon fat and happy at Domino's Pizza? You bet."I learned early how to order pizza from the company store and put on five pounds already," says
Consumer Marketing
Play Mates: Marketers file into school two by two.
Pssst. Nickelodeon is playing in your kid's classroom.So is Nintendo.Not to mention Sony, Kraft Foods, Nabisco, Keebler, and Kodak.The onslaught begins
The Source of Competition
Radio networks now have company among media getting into the promotions business. Hip-hop lifestyle magazine The Source, New York City, last week announced
E-Gads! Publix tests e-Cap, a new electronic P-O-P system.
As shoppers walk into the grocery store, the brightly lit "$1 dollar off any Sarah Lee item" message on the 48-inch-by-32-inch electronic P-O-P display
Tweens Say Cheese: KODAK turns the camera on girls.
Kodak takes its first crack at tweens (girls nine to 15, specifically) this fall with an estimated $15 million campaign for Kodak Max disposable cameras.
Looking At Gift Horses and Mouthing Off
History abounds with legends confirming the effectiveness of promotion. The Greeks, as a last resort, were able to change behavior of the citizens of
The “C” Stands For “Co”
Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged
Border Crossing
Calgary, Alberta-based event marketer Xentel DM, Inc. gained a foothold in the U.S. with the purchase of assets from two Ft. Lauderdale, FL-based event
Clothes Make the Student
It's the ages-old teen lament: "I don't have anything to wear!" But for some kids, it's more than a fashion statement.Poor kids - most often minorities,
Unlocking Potential
Great promotional products exploit the mundane, showing up where people are hanging out (think refrigerator magnets, you gluttons) or even on people's
