Keeping it Sacred in Canton
Going on vacation, huh?" asked a coworker. "Where to?""Cleveland," I replied, getting a quizzical look in return."Got family there?" he probed, looking
Consumer Marketing
WatersMolitor Conquers North America World PROs
Minneapolis-based promotion agency WatersMolitor ran the table at the North American World PROs, nailing Gold Awards with each of its four entries and
Private Label Dips Downscale
Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace's most enduring
Retailers: Family Trees
In the age of consolidation, it's often hard to keep track of retailers without the proverbial scorecard. Here's a rundown of the chains and regional
Backstreet Driving: Sears seeks to reach tomorrow’s consumers today.
Let's face it: Sponsoring a music tour is no longer groundbreaking marketing.For years, marketers of everything from soft drinks to automobiles to retail
Miller Redrafts Marketing
Miller Brewing Co. restructured its sales and marketing division in July and abruptly replaced its ad agencies two weeks later in an effort to regain
Counter Attack
With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers
STREET TALK: Silicon Alley Comes of Age
Few industries provoke such a cacophony of cheers and jeers as the Internet. Brown Brothers Harriman & Co. tracks merger and acquisition activity in Silicon
Excess Baggage: An Insecurity Issue?
Why do promotion marketers tend to needlessly complicate perfectly simple ideas?Is it a character disorder tracing to early environmental trauma? Perhaps
Professor of Promotion
Jim Petzing started his seminar on the essentials of promoting two years ago because, he says, he enjoys teaching. Moreover, Petzing saw a course as a
