Sweep Surprises
This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the
Consumer Marketing
It’s For You
Consumer electronics promotion is practically synonymous with "rebate." Marketers' promo dollars are tied up funding retailer rebates, not building brands.
Grassroots Marketing, Old-Sod Style
Big-budget movies made by Hollywood studios command equally big marketing programs. But small, independent films (even those produced by studio subsidiaries)
A pizza by any other name
What does a pizza delivery man like to receive? Poetry. That's what U.S. Magnetix discovered at Pizza Expo in February when it gave away custom-made Pizza
Loyalty in Motion
Frequent-user cards gained a new dimension recently when T.G.I. Friday's issued a million of them with lenticular lenses - putting the motion in promotion,
Bacchus Revels in Arbor Mist
Leave it to a liquor store named House of Bacchus to overdo it. The Rochester, NY, store built a 1,000-case display of Arbor Mist wine as part of the
Safe Deposit
Jennifer Youngberg of St. Louis had better luck with Jack's safe than did Jack Daniel himself.Youngberg left Lynchburg, TN, in June with $100,000 in silver
Serving Up: Sweeps
Two kids hunched over a Monopoly board, a pair of elderly gents in the park with eyes fastened to chess pieces, a queue of office workers at a newsstand
Coke Has ’em Drinking in the Aisles: Goes great with pizza samples.
Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers
NOW They Want Their Mummy
A $150 million box office can make even a monster appealing. Universal's The Mummy was certainly not a can't-miss film property when it hit theaters on
