Great promotional products exploit the mundane, showing up where people are hanging out (think refrigerator magnets, you gluttons) or even on people’s persons. That’s where The Idea Factory’s custom key covers reside – in people’s pockets most of the time, to be sure, but right in hand when starting the car to escape from work or entering the old homestead. The price is right, too: only about 10 cents per cover for custom designs, such as the Hard Rock Cafe edition pictured here. Glenn Rudin of New York City-based Idea Factory can be reached at 800-683-7625 for more details.
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