The virtual flagpole
Hmmm. What do America Online's 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,
Consumer Marketing
Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
Off the Team: NFL’s infringement suit contends Coors is not a player.
Coors Brewing Co. went ahead with an August-through-September campaign despite a court ruling against the beer maker just a week before the campaign broke.
A Shekel for Your Thoughts: Israel’s promotion practices are not U.S. knockoffs.
According to my tour book, I'd already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the
Face the Future
Ok, so maybe you don't feel the need to count down the days until the next century. We're proud of you. This alarm clock and photo frame from Bridgeport,
SHARING THE BOUNTY
Snyder Communications, Bethesda, MD, continued shoring up its many business units by aligning a group of "target marketing services" under one banner,
September 1, 1999
Fussy Plush
We were impressed with the quality and the lifelike appearance of the plush animals from Douglas Cuddle Toys, so we rang up HQ in Keene, NH, to find out
Sharing the Cost Burden
It's still a relationship business. But the terms of the contract between agencies and clients have changed. Personal chemistry, experience, and track
Florida, Indiana AGs Headline Promotion’s Biggest Show
Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana
