Blackboard Jumble
- Families spend $63 billion on kids' stuff annually, one third of it on school gear including clothes.- The average budget is $408 per student.- Apparel/accessory
Consumer Marketing
NOW They Want Their Mummy
A $150 million box office can make even a monster appealing. Universal's The Mummy was certainly not a can't-miss film property when it hit theaters on
Coke Has ’em Drinking in the Aisles: Goes great with pizza samples.
Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers
Drive, They Said: True North consolidates shops as Marketing Drive.
True North Communications, Chicago, is linking its marketing units under one brand as part of a restructuring designed to provide global clients with
Long Way to Come, A Long Way to Go
By the time you read this, winners will have been named from Australia for the Asia-Pacific region and from Argentina for the Latin America region (see
Shopping lists
Imagine a national database that combines loyalty-card shopping data with purchase data from all other classes of trade. Catalina Marketing Corp., St.
Food for Thought: WholeFoods.com makes a cause of e-commerce.
Promoting social programs while boosting sales may seem incompatible to some, but to Austin, TX-based Whole Foods Markets, Inc., it seemed like a natural
Getting a Charge Out of Baseball: MasterCard sponsors the All-Century Team.
Baseball, hot dogs, apple pie, and - MasterCard?MasterCard International and MLB have partnered to give consumers a chance to pick baseball's All-Century
Blacks in Black and White
Companies not targeting African-Americans with their advertising and promotions just are not Millennium-ready. U.S. Census Bureau projections show the
Techno Marketing: A Promo Special Report
Digital P-O-PIt's expensive. It's more bother than good old cardboard. And it's a difficult sell to retailers. But digital P-O-P is coming. Advanced communications
