Backstreet Driving: Sears seeks to reach tomorrow’s consumers today.
Let's face it: Sponsoring a music tour is no longer groundbreaking marketing.For years, marketers of everything from soft drinks to automobiles to retail
Consumer Marketing
Counter Attack
With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers
STREET TALK: Silicon Alley Comes of Age
Few industries provoke such a cacophony of cheers and jeers as the Internet. Brown Brothers Harriman & Co. tracks merger and acquisition activity in Silicon
Professor of Promotion
Jim Petzing started his seminar on the essentials of promoting two years ago because, he says, he enjoys teaching. Moreover, Petzing saw a course as a
The Casual Writer
All hail khakis, polo shirts, and now the Pocket Pen from Quill. Until sport shirt makers get with the program and start re-instituting pockets, the major
EXPANDING EAST
DraftWorldwide, Chicago, acquired Hong Kong-based Strategic Solutions, an advertising, direct marketing, and promotions agency. Terms of the deal were
Excess Baggage: An Insecurity Issue?
Why do promotion marketers tend to needlessly complicate perfectly simple ideas?Is it a character disorder tracing to early environmental trauma? Perhaps
The virtual flagpole
Hmmm. What do America Online's 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,
Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
Off the Team: NFL’s infringement suit contends Coors is not a player.
Coors Brewing Co. went ahead with an August-through-September campaign despite a court ruling against the beer maker just a week before the campaign broke.
