Private Label
Mondavi. Gallo. Bulfamonti? PRP Wine, Elk Grove Village, IL, can make anyone a winemaker, and practically has over the last five years. Vice president
Consumer Marketing
Back Biting
Bart's back. The mischievous cynic from The Simpsons returns for a second-straight year of hawking Butterfinger through a deal between Glendale, CA-based
Keeping it Sacred in Canton
Going on vacation, huh?" asked a coworker. "Where to?""Cleveland," I replied, getting a quizzical look in return."Got family there?" he probed, looking
Tangled in the Web
NextCard, Inc. filed a copyright and trademark infringement suit in U.S. District Court in San Francisco against Providian Financial Corp. for running
Florida or Bust!
Tired of the same old win-a-trip sweepstakes? Looking to grab a little attention? Energy, a nite club in Melbourne FL, offered a "free set of sumptuous
Shedding New Light
Jay Farrell sees Davidson Marketing competing on an equal footing with the largest promo agencies and marketing conglomerates now that the 20-year-old
WatersMolitor Conquers North America World PROs
Minneapolis-based promotion agency WatersMolitor ran the table at the North American World PROs, nailing Gold Awards with each of its four entries and
Miller Redrafts Marketing
Miller Brewing Co. restructured its sales and marketing division in July and abruptly replaced its ad agencies two weeks later in an effort to regain
Counter Attack
With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers
Private Label Dips Downscale
Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace's most enduring
