The Long and Winding Road
Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It's a great time to be
Consumer Marketing
Ready to Serve: Kraft plans blitz into foodservice.
Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The
Aisle Racing: NASCAR, Kmart team on sales-driving premium/sweepstakes effort.
Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail
March 1, 2000
Property lines
Looking for a good idea to borrow, license, or buy? Check out IP Network, an intellectual property marketplace that launched in December. The site hosts
Meaty Issues
Tyson Foods won the first round in its game of chicken with ConAgra, with a second skirmish set for this month.Springdale, AR-based Tyson won an injunction
SHADES OF WINTERS
Ad agency MARC USA, Pittsburgh, bought ad specialty house Winters Associates, Columbus, IN, as part of a plan to expand its promotional services. Indianapolis-based
Coke Taps Frenette to Head Europe
Coca-Cola, Atlanta, last week tapped chief marketing officer Charles Frenette to lead its European division and named Minute Maid president Stephen Jones
Patience is Virtual: There is some method to the Internet’s discounting madness.
Holiday shoppers who cleaned up on discounts and deals offered by dot-coms could have found even more of a bargain at the aptly named more.com, a four-month-old
ACTS OF CONTRITION
This tidbit comes from attorney Felix Hofer of Studio Legale Hofer Losch Torricelli, who apprises the PMA Law Bulletin of goings-on in Italy.Under the
