How to Make GDPR Work for Marketing Teams
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.
Consumer Marketing
Moët & Chandon Finds Love with Snapchat
Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.
PRxPR Raises Money and Awareness For Puerto Rico
Several Puerto Rican advertising and media pros have created PRxPR, a non-profit that has so far raised over $1 million for Puerto Rico hurricane relief.
Putnam Investments Road to the New England Patriots
President Robert Reynolds and Global Marketing Officer Mark McKenna share their journey into sports and its world of super passionate fans.
Alexa Teaser Campaign Has Us Looking to 2.4.18
What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.
Hyundai Tackles Social Responsibility in Super Bowl Ad
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.
Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands
Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs
KFC’s New CMO Chats About Reba and the New Campaign
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it?
3 Capabilities CMOs Must Build to Transform Marketing
In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss three capabilities–collaboration, analysis and talent.
Last Fan Standing Wins a Mercedes-Benz
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.
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