Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.
America's Great White North neighbors don't need to warm their fingers with hot coffee cups in the spring, but Dunkin' Donuts gave Canadian coffee drinkers
Consumer Marketing
Smoking Guns: Laura Deeb got hooked on a TV spot and a train ride.
Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting
All Aboard: A caboose-ful of partners hypes Thomas the Tank Engine’s film debut.
After two decades of entertaining kids on PBS, Thomas the Tank Engine has finally thrown the track switch and will divert into 2,000 movie theatres this
HAVAS BUYS MIDDLEBERG
New York City-based Havas Advertising's Euro RSCG Worldwide division purchased Middleberg + Associates, also New York City, one of the fastest growing
Innovation + Integration = Success
The marketing discipline is fraught with uncertainty, and we're all feeling it."Brand compression" is occurring across categories; there's an increasing
Smells Like Brand Clutter
The argument against brand proliferation really hit home after a recent family trip to the mall."Guess what we got?" my husband asked. He took the lid
Omnicom to Buy USM&P
Hey, U.S. Marketing & Promotions, you just ranked first on the 2000 promo 100. What are you going to do now?Be the latest independent promotion agency
Birthday Battle Plans
Think back a few weeks to June 14. Remember the date for any special reason? If all you can come up with is Flag Day, the marketing folks at the U.S.
LOYALTY MARKETING: Fan Appreciation
Sports loyalty cards turn fans into team players.As millionaire athletes and billionaire owners squabble over astronomical contracts, sports fans often
I’ll Have What He’s Having
The best-kept secret in marketing may be getting someone to blab his. Word-of-mouth just may be the most powerful purchase driver, according to Yankelovich
