Data Debate
Online marketers should give consumers access to personally identifiable information, but may have trouble assuring that others won't see it. Letting
Consumer Marketing
Maxed Out
Credit card companies better sweeten their offers. According to BAIGlobal, Tarrytown, New York, response rates to credit card come-ons sank to an all-time
MASS TIMES VELOCITY: With McCann-Erickson’s help, Momentum lives up to its name.
One of the things Boise Cascade Office Products marketing director Kevin Koertje likes best about Momentum is that the St. Louis-based agency has been
Charging Forward : Energizer buys a Magic Bus ticket for the fall.
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity
ASSET BUILDING
Miller Brewing Co.'s Joe Jones says he likes his ad agencies to have spoken with promotion shop The Zipatoni Co. before they make a pitch.You'll find
PLUGGING IN: Promotions.com shows what Internet marketing is all about.
Go ahead and say it: "An Internet-only marketing shop on the promo 100?" It was bound to happen sooner or later - later for the scores of newbie dot-com
The Full Menu: Fast-food chains are building niches among kids of all ages.
All kids are not created equal. Fast-food restaurants are tailoring menus and promotions as some chains woo tweens and others court the preschool set.
GUERRILLA GROWS UP: USM&P has evolved from underdog to Big Dog.
Jason Moskowitz and Mike Napoliello like to tell the story of how they started their business in high school, scraping together 60 bucks for business
Off Target
I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I'm not the only one who curses over that
Spinning a New Web
Marvel Enterprises' mid-1990s tribulations - corporate turmoil, public embarrassment, courtroom dramas, giving away the licensing rights to Men in Black
