Spinning a New Web
Marvel Enterprises' mid-1990s tribulations - corporate turmoil, public embarrassment, courtroom dramas, giving away the licensing rights to Men in Black
Consumer Marketing
net rules
Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding
Ethnocentrics
Practically every American company bills itself as a global organization these days, but few chief execs appear to have worldly attitudes. In a survey
Now That It’s Here, What To Do About Change
So much lip service has been paid to the subject of change these past several years, much of it to advance one cockamamie notion or another as to how
Four Steps Forward After One Step Back
The $81 million that Gage Marketing Group gained last year by selling its fulfillment operations came in handy this spring, when the Minneapolis agency
Crisis Intervention: Toy testing may change post-Pokemon.
Premiums are, for the most part, safe. But it's better to be even safer than ultimately sorry.The U.S. Consumer Protection and Safety Commission (CPSC)
Got an Asset? Milk It!
Your brand is asset-laden. It had better be. Otherwise, truth is, you don't have a brand.Enter the notion of asset leverage. In today's tight-margin,
End of an Era at Einson: Nichols becomes ceo as McElnea departs.
President Carl Nichols took on the ceo post at Einson Freeman last month, as long-time chief and 30-year company veteran Jeffrey McElnea departed the
SWEEPS HAT TRICK
JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about
Gorman Guilty of Fraud
Palm Beach Gardens, FL-based D.J. Gorman, Inc.'s 26-year history came to a sad end in April, when ceo Daniel W. Gorman was sentenced after pleading guilty
