Grand Prix Winner: Best Overall Campain
SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign
Consumer Marketing
Acquisition Mode
It was summer-time and the purchases were easy among promotion marketers.PROMO's tracking of agency acquisitions took a month off in September to make
Whither Cyrk-Simon?
Exploration of `strategic alternatives' could mean break-up of company.Rumors of a sale, break-up, or leveraged buyout were swirling around Cyrk, Inc.
Blossoming Sunflower
The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing's sampling
American Standards
Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns
Now They’ll See Paree
Rugrats in Paris hits silver screens nationwide Nov. 17 backed by an impressive list of marketing partners, many of whom are linked to one of the most
NEW AND NOTEWORTHY
TOOLS OCTOBER 2000 Projecting an Image Projection Media, a division of Tricolas, Inc., El Dorado Hills, CA, has introduced a large-scale projection service
P&G Bolts to Teens
Site sponsorship gives company research, relationships.Procter & Gamble, Cincinnati, is pooling several brands behind a two-year sponsorship of teen site
DATABASE MARKETING
`Netting Consumers Don't have a strong database of prospects? An online promotion can virtually solve the problem.Whether or not the Internet ever lives
DATABASE MARKETING
Jumping Off the Page Marketers add life to print ads with Internet links designed to drive readers online.For a few years now, most marketers have included
