Rules Made to Be Broken
Every year at the PRO Awards luncheon, after the deals go down and the lights go up, there is a moment of truth. It occurs when one colleague approaches
Consumer Marketing
A Case for Ethnic Sampling
Several years ago, 25 independent sampling companies and leading manufacturers joined together to form the Product Sampling Council of the Promotion Marketing
How I Spent My Camp Jeep Vacation
PROMO's features editor gets an inside look at DaimlerChrysler's annual owner event.According to General George S. Patton, three things enabled the U.S.
Keeping A Civil Tongue
There are still two months left in 2000, but I'm going out on a limb and making my nomination for Most Distasteful Promotion of the Year right now.My
Belly Up to the TV
New on-premise satellite system is a Big Fat deal.Big Fat, Inc. is getting into the TV business.The New York City-based company, home to the promotions
How the Other Half Lives
It's a cliche to say India is a land of contrasts. But on my first visit here, the contrasts are too striking to ignore. There's the Taj Mahal on one
DVC Looks for Financing
Latest talks involve Chicago investor. Morristown, NJ-based DVC, Inc. is looking for an outside investment, and most recently has been speaking with Lake
We did it!
But before we celebrate our excitement at pulling off the Globes, a huge congratulations to all the finalists and winners of the Globes.Those of you who
Veteran Affairs
Marketers often overlook America's war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing
General Millsbury
Consolidation leaves CPG leaders in control of more brands as retailers watch for a loyalty marketing assist.Retailers could get more of a good thing
