Black Hole or Treasure Trove?
Retailers dropping their loyalty programs are fumbling the ball.Safeway PLC has discontinued its loyalty-card program, The Wall Street Journal reported
Consumer Marketing
Tooning In
Ten animated television properties worth keeping on brand radar screens.Identifying the hottest cartoons on television isn't an extremely difficult thing
McDot-com Goes Regional
McDonald's puts state sites on the map.McDonald's has served up a handful of state-specific Web sites to test consumers' appetite for more.The first two,
Now Showing: Federal Scrutiny
Entertainment marketers respond to FTC complaints about targeting kids.Entertainment marketers may face federal regulation if they don't convince the
Award Categories
Best Overall Promotion Tamiflu Launch, Momentum for RocheBest Multidiscipline Campaign Winner: Refresh the Roll, In-house for Nabisco, Inc. - Can You
Billion Dollar Hurdle Falls
The $1 million prize just became chump change.Backed by Dallas-based promotion guarantor SCA Promotions, online contest site Grab.com launched last month
The Hand That Rocks the Remote
This whole FTC-condemns-entertainment-marketing stink has me worried. But not like you might expect.I'm worried that my kids have been too sheltered from
More Rules Made to Be Broken
All right class, let's review. Who remembers the No. 1 Rule of Promotion? Peter?That's right, the first rule was: Make Your Own Rules. Promotion is about
November 1, 2000
ROOMS FOR IMPROVEMENT
ROOMS FOR HYATT HOTELS BOOKS ITSELF FOR MORE BRANDING BY FOLDING "THE TOUCH" TAGLINE INTO EVERYTHING IT DOES.Hotel service providers have always been
