MAKING IMPRESSION
Savvy shops turn the best promotion strategies into public relations events.Ask Doug Dome about the Birthday Cake War and his face lights up.Sara Lee
Savvy shops turn the best promotion strategies into public relations events.Ask Doug Dome about the Birthday Cake War and his face lights up.Sara Lee
Battle Creek, MI-based Kellogg USA is kicking support of its Frosted Flakes brand up a notch with a tie to Major League Soccer that began late last month.Two
A pilot run gives wireless marketing its first real test drive.Whether you consider the mobile phone to be an indispensable lifeline or the biggest nuisance
Promotions.com restructures as its share price dwindles.Promotions.com last month laid off 13 percent of its workforce as part of a corporate restructuring
Once Bitten, Twice Buy? Online retailers vow to avoid the mistakes that plagued the 1999 holiday shopping season.The dollar remains strong, shoppers are
While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places - toy stores,
Unilever's detergent launch belies the uneasy atmosphere in Israel.In a country such as Israel, where current interactions are shaped by thousand-year-old
NOVEMBER 2000 Unfattening the Wallet So, you say you like phonecard promotions, but don't like the costs of manufacture and distribution? Try the Virtual
Retailers dropping their loyalty programs are fumbling the ball.Safeway PLC has discontinued its loyalty-card program, The Wall Street Journal reported
Ten animated television properties worth keeping on brand radar screens.Identifying the hottest cartoons on television isn't an extremely difficult thing